PROBLEM
The brand was only getting sales from Meta, Google Ads never worked besides some very basic Brand queries.
SOLUTION
- Analyzing competitors and finding an underlooke angle of attack
- In-depth Shopping & Search funnel to capture profitable customers at every stage
- Milking key products and bundles with dedicated campaigns
- Later on introducing ultra-granular PMAX that now drive account performance
RESULTS
- $5M+ lifetime revenue with $250k/mo peaks
- Average ROAS of 392% (break even is under 200%)