We crush your Google Ads ceiling.
With 100% cold traffic focus.
For 7-8 figure eCommerce brands ready to break through. We unify Feed, Shopping, PMax, Search, Demand Gen, and YouTube into one system built for new customer growth at scale.
Google changed the rules.
Stop playing by the old ones.
The platform shifted from manual bidding to AI-driven systems. But the work didn't get easier. It got deeper. The agencies that "let the AI handle it" are the ones losing you money.
Set It and Forget It
Turn on PMax, set a tROAS target, send a monthly report.
Work Every Layer, Every Day
The levers changed. The depth of work has only increased.
Most brands are stuck between
stagnation and waste.
There is a third path. It requires real, consistent, hands-on optimization.
Stagnate on Autopilot
Your account manager sets a ROAS target and disappears. You pay a monthly fee to bid on your own brand name while cold traffic stays untouched.
Revenue ceilingBurn Money Scaling
You force scale by increasing budgets without a system. Bad data goes in, bad results come out. ROAS collapses.
Capital destructionOrchestrate the Machine
Build a growth system around the algorithm. Control what you can: Feed, Structure, Assets, Search. Force the AI to find new customers profitably.
The cartlift approachThe I.G.N.I.T.E. Framework
Six pillars. Two phases. One system that scales your ad spend profitably, from $20k/mo to $300k+ and beyond.
Inspect the Hierarchy
Campaign structure audit against margin goalsGranular Feed Architecture
Titles, taxonomy, product segmentationNavigate Search Intent
Isolate cold keywords, protect brand termsInject PMax Assets
Creative designed for algorithm consumptionTriangulate Bidding
Active bid management across all campaign typesExpand Market Share
Layer Demand Gen and YouTube for incremental liftReal results from
real accounts.
Click any case study to see the full breakdown.
Key Tactics
Are we a good fit to scale?
The IGNITE system is a force multiplier. It requires momentum. We are rocket boosters for validated brands, not a rescue boat for broken offers.
The Serious Brand Owner
"I have existing channels, proof of concept and want to dominate Google Ads."
$20k+/mo on Google or solid revenue from other channels.
Internal creative or we deploy our AI Asset Systems. High-SKU brands can scale on Feed and Search alone.
Shopify, Magento, or custom. Willing to let us restructure product data.
The "Quick Fix" Seeker
"I just want to turn on PMax and see 10x ROAS tomorrow."
Low-quality dropshipping without differentiation.
We need active communication on inventory, margins, and business logic.
No product-market fit? We scale what already works.
3 Senior Experts. Zero Juniors.
Your account is managed directly by us. Not outsourced to a junior who Googles "what is PMax" on their lunch break.
Marco Rodriguez
Founder & Strategist
Thomas
Media Buyer & Strategist
Moritz
Media Buyer & Strategist
Real feedback from brands
scaling with us.
"Marco has managed ads for my two stores for almost two years. The business has generated 8 figures in revenue, and his expertise has been an important part of that."
"A significant factor in the growth of my brand. They increased the overall efficiency of my ads, revenue, and profitability. Like an extension of my team."
"Significantly improved our Google Ads performance, bringing in strong traffic and real sales growth. Always responsive, transparent, and results-driven."
"Marco and Thomas are PPC stars. They took the time to understand our business and immediately went to work. Communication was frequent and thoughtful."
"I have been working with Marco for over 4 years. Consistent, satisfying results. He truly understands my industry."
"Within 6 months, I went from not knowing how to set up a campaign to scaling accounts to 6-figures/month in profitable ad spend."
"A great mentor who coached me to achieve big revenue numbers. His Google Ads knowledge is great and he helps with overall business strategies too."
"Forward-thinking team that instantly improved our ROAS overnight and tidied up our presence on Google. Efficient to work with and lovely humans."
"Completely took over our Google Ads and made them a sustainable channel. We set 3-month expectations and they blew them out of the water."
"Helped our business scale effectively during key periods over the last 12 months. Communication is solid and they are quick to implement changes."
"Helped us get cold traffic conversions when our account was almost all branded traffic. His insights have really helped the account grow."
"A true expert at Google Ads who genuinely cares about his clients and wants them to succeed. A class act."
"Since Marco started helping me, we have massively expanded. Super professional and knowledgeable."
"A significant increase in non-brand revenue, especially from first-time customers. They took the time to understand our business and tailored their approach."
"Marco has 2x-ed my monthly net income. We are actually having stock issues because of how much sales have increased."
"I have been working with Marco for several years and I am very pleased. Great results and very knowledgeable."
"Consistently maintained excellent communication and not only met but often exceeded our KPIs, driving tangible results for our business."
"With his knowledge and dedication, our account performance has notably improved. Approachable and eager to discuss strategies."
"Helped me grow our business using Google Ads. I hired him to get my account back on track and it worked."
"He not only met but often exceeded our established KPIs, driving tangible results for our business."
"In the first few weeks I saw my sales rocket by 3x and after a couple months I was consistently doing 5x what I had been before."
Straight answers. No fluff.
"We obsess over Google Ads so you don't have to."
Most agencies are "set and forget." They turn on PMax and hope for the best. I believe you have to earn your scale. That means getting your hands dirty in the Product Feed, meticulously sculpting Search Terms, and ensuring your Creative fits the platform. We don't just look at the data. We look at the market context behind the click. That is how we broke $43M in managed spend.
The algorithm doesn't wait.
Every day without a system, the cost of acquisition rises. We will analyze your Core Ad Architecture and show you where the structural drag is.