That usually means your ads already reach most people searching for your brand and your products, and the extra budget buys weaker clicks. We get more out of that demand first, then reach the people who'd buy but aren't searching yet.
On the 30-minute call we go through your account together, so share read-only access beforehand if you can.
A few of the 150+ brands
Google Ads is really good at reaching people who are already looking: people searching for your brand, and people searching for exactly what you sell. After a year or two, most accounts reach both groups pretty well.
From there, more budget has nowhere good to go. Google spends it on broader searches and weaker placements, and ROAS drops. In most accounts we take over, that ceiling turns out to be a lot higher than it looked.
Before any budget goes up, we keep what works and fix what's costing you money, like brand searches counted as new revenue, or products that sell at a loss. Then we work on the product feed, because it decides how often your products show up and get clicked.
Most of the growth past the ceiling comes from people who've never heard of you, through YouTube, Demand Gen, Search for people researching a problem, and advertorials. Each idea gets about two weeks of budget, then we scale what works and cut the rest.
Every account needs these in a different order and mix, so we don't publish a fixed process. On the call, Marco tells you what he'd do first in yours.
Book a call with MarcoI sell
Pick your category to see the closest case and what we'd look at first in your account.
$1.4M to $2.6M
yearly revenue after 12 months, with ROAS up
One catch-all Performance Max and Shopping setup became about 20 campaigns, each with its own ROAS target, built on custom labels across the catalog.
$0 to $7M
in revenue, at an average 329% ROAS
Shopping, Performance Max and Search built from scratch in a crowded market, with most of the growth coming from non-brand searches.
+345%
revenue in 2.5 months
Search rebuilt from the sitemap up, plus dozens of image assets made in-house to test creative angles fast. Brand stayed under 6% of revenue.
$1.3M
in one quarter, the best in the brand's history
Seasonal Performance Max asset groups that rotate with the weather, and bidding that values first purchases, so subscriptions keep growing.
+150%
conversions in 4 months, with ROAS up 80%
Brand pulled out of Performance Max, asset groups rebuilt to test several angles at once, then cold traffic sent to advertorials.
"Marco has managed ads for my two stores for almost two years. The business has generated 8 figures in revenue, and his expertise has been an important part of that."
"Marco has 2x-ed my monthly net income. We are actually having stock issues because of how much sales have increased."
"I have been working with Marco for over 4 years. Consistent, satisfying results. He truly understands my industry."
"A significant increase in non-brand revenue, especially from first-time customers. They took the time to understand our business and tailored their approach."
"Helped us get cold traffic conversions when our account was almost all branded traffic. His insights have really helped the account grow."
"Completely took over our Google Ads and made them a sustainable channel. We set 3-month expectations and they blew them out of the water."
"Forward-thinking team that instantly improved our ROAS overnight and tidied up our presence on Google. Efficient to work with and lovely humans."
"Marco and Thomas are PPC stars. They took the time to understand our business and immediately went to work. Communication was frequent and thoughtful."
"A significant factor in the growth of my brand. They increased the overall efficiency of my ads, revenue, and profitability. Like an extension of my team."
I started cartlift in 2016, and I still do the first call with every store myself. We go through your account together, I tell you what I'd change first, and honestly, if I don't think we can beat your current setup, I'll tell you that as well.
If we end up working together, you'll talk to Thomas, Moritz or me, and that's also who makes the changes in your account. There's no account manager in between passing messages along.
MarcoFounder of cartlift
If you want to see how we think before you book a call, it's all on the channel.
Before we start, we agree on KPI targets with you. If we miss them within 90 days, we keep working for free until we hit them.
Whoever works on your account walks you through what happened, why, and what's next. You can message them directly any time, and you'll never get an AI-written PDF.
Brand searches make ROAS look great, but a lot of those buyers would have found you anyway. So we keep brand separate and push the revenue that's actually new.
When the landing page is what's holding growth back, we help build advertorials and landing pages for cold traffic, like we do for a lot of our supplement brands.
If you've connected Claude or ChatGPT to your Google Ads account, you've seen how much better these models have gotten, and you've probably wondered how much of an agency's work they could do on their own.
We wondered the same, so we built our own tools on top of the newest models. Every day they go through 100,000+ search terms and every product in the account and narrow it all down to the few thousand worth a person's time.
What they can't do is know your business, like which products actually make you money or which ad gets a stranger to click. So the strategy, the ad copy and every change in your account come from one of us.
Want to use AI in other parts of your business, like your Meta workflow or your reporting? Ask us on the call, we're happy to share what has worked for us.
A great fit if
Probably not a fit if
Anything else, ask Marco on the call.
It optimizes toward the goal you give it, using the data it gets from your account. If brand searches, products that lose money and a thin product feed are part of that data, it scales those too. Setting up what Performance Max learns from is most of the work.
No. We go through what's there first, and campaigns that make money stay. We only replace what's holding the account back, and we'll tell you why before we do.
Marco, Thomas or Moritz. The person on your calls is the person making the changes, so nothing gets passed on to someone you've never talked to.
Maybe not for the feed, and we'll tell you if that's the case. Most feeds we see are complete, meaning Google accepts them, but few have been tested, meaning nobody knows which title or image gets the higher click-through rate. And the feed is only one part of what we'd look at.
No. AI reads your account every day and flags what needs attention, but it has no write access. Every change is made by one of us, and you can always ask why.
A flat monthly fee based on the size and complexity of the account, plus a performance fee tied to incremental revenue growth. Both are agreed before we start. There's no setup fee, and the fee doesn't grow with your ad spend.
No. Month to month with 30 days notice, and no setup fee. Some clients have been with us for over four years.
Yes. We agree on KPI targets with you before we start. If we miss them within 90 days, we keep working for free until we hit them.
Every two weeks you get a Loom from the person working on your account: what happened, why, what we learned and what's next. You can message them directly any time.
Yes. Google-specific image and feed assets are made in-house. For video, we brief your team in detail.
In the first weeks we go through the account, keep what works and fix what's costing money. After that, budgets go up where the numbers support it and we start testing new campaigns, with a Loom every two weeks showing what changed and why.
Please reply to our proposal on Upwork and we'll set up the call there.
On a 30-minute call, Marco goes through your account with you and tells you honestly whether we'd do better than your current setup, including when the answer is no.
Book a call with Marco30 minutes, video call
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