❌ Stuck in "Brand-Land" - only converting their own brand traffic profitably - everything else has a terrible ROAS and only costs money.
❌ Low daily budgets - the moment you try to scale beyond $500, $1,000 or $2,000 a day the entire machine falls apart (or you aren't able to spend that in the first place).
❌ Black Box & Chaos - PMAX, Shopping, Search - everything sort of happens at the same time, you don't really know what's going on and what actually works.