Account was mostly Branded, one huge Brand-driven PMAX was getting the lion share of revenue. Cold traffic was barely a thing and with an AOV of $450 Search didn't perform at all.
SOLUTION
Complete redesign of the account, focus on PMAX, Shopping and Search at the same time.
Creative redesign of the feed going beyond just optimization and sharing some easy-to-implement landing page hacks for boosting conversion rates on Google.
Highly unique Search setup & PMAX Asset iteration
RESULTS
Doubling monthly revenue
Going from mostly Brand to mostly Non-Brand while keeping the same ROAS as before
