Case Study

GLASSES & LENSES BRAND

$1M to $1.7M/mo & Better ROAS

PROBLEM

"Death by a thousand cuts" - 100,000s of SKUs, many campaigns, 6-figure monthly ad spend led to massive complexity. They tried for many months to scale and get more profitable but nothing really worked - one improvement led to 3 other campaigns falling apart.

SOLUTION

Reducing complexity of the account with our cleanup process
From PMAX & Brand focus to PMAX, Shopping & Search
Manually optimizing ads for every category, building a full funnel
Out-of-the-box approach to account structure, overtaking competitors and maximizing visibility of bestsellers

RESULTS

5 million Euros in quarterly Google Ads revenue
7.63 ROAS with ultra strong cold-traffic

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