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BEAUTY BRAND
From $810k To $2.1M Cold Traffic Focus
PROBLEM
The entire account was just one big Brand Search campaign spending $1k+ a day, nothing else worked.
SOLUTION
  • Creative approach to selling our haircare products with individual price points and packages
  • Adding multiple Shopping, Search, YouTube and Demand Gen campaigns, all to get more buyers into our funnel
  • Building a YouTube funnel that profitably spends $1,000+ a day alone
RESULTS
  • From $810k in All-Brand revenue to $2.1M in revenue with tons of cold sales
  • Spending the majority of our ad dollars on everything but Brand Search
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