PROBLEM
The entire account was just one big Brand Search campaign spending $1k+ a day, nothing else worked.
SOLUTION
- Creative approach to selling our haircare products with individual price points and packages
- Adding multiple Shopping, Search, YouTube and Demand Gen campaigns, all to get more buyers into our funnel
- Building a YouTube funnel that profitably spends $1,000+ a day alone
RESULTS
- From $810k in All-Brand revenue to $2.1M in revenue with tons of cold sales
- Spending the majority of our ad dollars on everything but Brand Search