A game plan for cold traffic growth, made by hand on your real Google Ads account.
I go through your offer, your pages, your competitors and your whole account myself, then record the Loop Scaling Plan for you on video: where your non-brand revenue is capped, how much waste you're carrying and the tests I'd run first.
- 1 of 4Where is your cold traffic revenue capped?
- 2 of 4What are competitors doing that you're not?
- 3 of 4What waste are you carrying over?
- 4 of 4How would I rebuild it, and what would I test first?
$45M+ in Google Ads spend managed for 150+ brands since 2016.
A few of the 150+ brands
What's inside your Loop Scaling Plan
Most Google Ads accounts go flat because they're left running on autopilot, so I look at the whole business first and lay the plan out in four parts.
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Where is your cold traffic revenue capped?
Most accounts grow fine on brand searches and stall the moment they need new customers. I'll show you where and why.
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What are competitors doing that you're not?
Who shows up next to you on the search results page, how they position, price and present their products, and what they're missing.
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What waste are you carrying over?
In most accounts I open, somewhere between 5 and 50 percent of spend goes to the wrong campaigns, traffic or pages.
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How would I rebuild it, and what would I test first?
The account structure I'd build for non-brand growth and the first rounds of the Loop, in the order I'd run them.
I'll tell you what's going wrong and what's going well. If your account is in good shape you'll hear that, and you still get the plan.
From the people working with us for years.
4.7 on Trustpilot"Helped us get cold traffic conversions when our account was almost all branded traffic. His insights have really helped the account grow."
"Marco has 2x-ed my monthly net income. We are actually having stock issues because of how much sales have increased."
"A significant increase in non-brand revenue, especially from first-time customers. They took the time to understand our business and tailored their approach."
revenue in 2.5 months, with brand searches under 6% of revenue.
"Marco has managed ads for my two stores for almost two years. The business has generated 8 figures in revenue, and his expertise has been an important part of that."
"Completely took over our Google Ads and made them a sustainable channel. We set 3-month expectations and they blew them out of the water."
"I have been working with Marco for over 4 years. Consistent, satisfying results. He truly understands my industry."
"Forward-thinking team that instantly improved our ROAS overnight and tidied up our presence on Google. Efficient to work with and lovely humans."
"Marco and Thomas are PPC stars. They took the time to understand our business and immediately went to work. Communication was frequent and thoughtful."
"A significant factor in the growth of my brand. They increased the overall efficiency of my ads, revenue, and profitability. Like an extension of my team."
It takes you about three minutes, and the rest is on me.
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Step 1
Tell me about your store.
Three short questions, about thirty seconds.
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Step 2
Give read-only access.
About two minutes in Google Ads. You choose the access level and Google enforces it.
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Step 3
Get your plan.
I record the walkthrough on your real account and send it within 3 to 5 working days. Keep it, run it yourself, hand it to your team, or ask us to run it.
I record a handful of these each week, so there's sometimes a short wait.
Who records it
I'm Marco. My brother and I run cartlift, a small Google Ads team for online brands. I've run Google Ads for about ten years and more than $45M in ad spend, and I record every plan myself.
- Managed spend$45M+
- On Google Ads10 years
- Trustpilot4.7
AccreditedGoogle Partner
Questions you might have before sharing access
If you don't learn at least three things about your account you didn't know, tell me and I'll take another pass.
What exactly do I get?
A recorded walkthrough of your business and your Google Ads account, made by me. I go through your offer, your page flow, your competitors on the search results page and your campaigns, then lay out how I'd restructure the account for cold traffic revenue and which tests I'd run first. You keep the video and can run the plan yourself or hand it to your team.
Is this an automated report?
No. I go through every account myself and record the plan myself, on camera, on your real data.
Can you change anything in my account?
No. Read-only access lets me see campaigns and reports, nothing else. You can remove it anytime in Google Ads under Admin, Access and security.
Do I need to tell my current agency?
No. It's your account, and you can add anyone you want as a read-only user.
What if my account is already in good shape?
Then I'll tell you, and show you what I'd test next anyway.
What if I'm not running Google Ads yet?
Choose that option in the form. I'll look at your store and market from the outside instead and tell you whether Google is worth it for you.
Will you try to sell me something?
The plan tells you what's going wrong and what's going well, and I don't make up problems so we look like the only ones who can fix them. At the end you decide whether you run it yourself, hand it to your team or ask us to run it. The plan is yours either way.
Send me your store and I'll get started on your plan.
Read-only access, a plan recorded by hand on your real numbers, and an honest read on what's already working.