Search terms, feed performance, page behaviour, margins after COGS. A loop turns all of it into what changes next: read by machine, decided and built by humans.
A personal Loom from the founder: what we'd read, what we'd build first, and roughly what it's worth.
After $45M in managed spend the pattern is consistent. Accounts rarely fail for lack of budget or product. They fail in one of two ways, and both look normal from the dashboard.
A PMax campaign built over a year ago reports a comfortable ROAS while nobody checks what sits underneath. Brand traffic does the heavy lifting, unprofitable products ride along unnoticed, and stable performance quietly becomes a ceiling.
Weeks of silence, then a dip, then ten changes in one afternoon. Learning phases reset, nobody can tell which change did what, and the account comes out more fragile than it went in.
Search terms, feed diagnostics, product margins after COGS, session behaviour and asset performance all land in one place, in full, before anyone forms an opinion.
−28% wasted spend
cut by cycle 2
3.6× profit on ad spend
confirmed in cycle 4
Read in full, built by hand
nothing ships without a reason
01 · Goes in
Everything your account knows
02 · The loop
liveRead in full, acted on in cycles
Each cycle feeds the next, so improvements stack instead of evaporating.
03 · Comes out
What we build from it
The machine does the reading, because no human gets through every search term, every product margin and every feed error across a whole account by hand.
We do everything else: the hypotheses, the restructures, the campaign builds, the creative direction. Nothing changes without one of us deciding it should.
cartlift is Marco, Thomas and Moritz. Not an agency floor with juniors rotating through your account, and not a SaaS you log into and figure out on your own. Three people who have run Google Ads for a decade, on a deliberately small number of brands.
That is also why we cap how many accounts we take on. The person who decides what changes is the person who builds it, and the same person answers when you write.
Marco
Founder
Thomas
Senior Google Ads
Moritz
Senior Google Ads
Over 400 videos on the YouTube channel, going back to well before PMax existed. If a free Loom from us sounds too good to be true, watch a few hundred of them before you ever send your URL.
Watch the YouTube channelGoogle accreditation
Partner
Client reviews
4.7 Trustpilot
B2B rating
Clutch
A few of the 150+ brands
“Marco has managed ads for my two stores for almost two years. The business has generated 8 figures in revenue, and his expertise has been an important part of that.
“A significant factor in the growth of my brand. They increased the overall efficiency of my ads, revenue, and profitability. Like an extension of my team.
“Significantly improved our Google Ads performance, bringing in strong traffic and real sales growth. Always responsive, transparent, and results-driven.
“Marco and Thomas are PPC stars. They took the time to understand our business and immediately went to work. Communication was frequent and thoughtful.
“I have been working with Marco for over 4 years. Consistent, satisfying results. He truly understands my industry.
“Forward-thinking team that instantly improved our ROAS overnight and tidied up our presence on Google. Efficient to work with and lovely humans.
“Completely took over our Google Ads and made them a sustainable channel. We set 3-month expectations and they blew them out of the water.
“Helped our business scale effectively during key periods over the last 12 months. Communication is solid and they are quick to implement changes.
“Helped us get cold traffic conversions when our account was almost all branded traffic. His insights have really helped the account grow.
“A true expert at Google Ads who genuinely cares about his clients and wants them to succeed. A class act.
“A significant increase in non-brand revenue, especially from first-time customers. They took the time to understand our business and tailored their approach.
“Marco has 2x-ed my monthly net income. We are actually having stock issues because of how much sales have increased.
“I have been working with Marco for several years and I am very pleased. Great results and very knowledgeable.
“Consistently maintained excellent communication and not only met but often exceeded our KPIs, driving tangible results for our business.
“With his knowledge and dedication, our account performance has notably improved. Approachable and eager to discuss strategies.
“They rebuilt the feed properly and the whole account got quieter and better at the same time. Fewer changes, better numbers.
You spend real money on ads somewhere.
Google, Meta, or both. Heavy Meta spend with a thin Google setup is one of our favourite starting points, because the loop usually finds the most there.
Your product is validated and selling.
We scale what works. We do not find product-market fit for you.
You'd let us restructure properly.
Feed and account rebuilt the right way, rather than nudging budgets and hoping.
Nothing sells yet, on any channel.
A loop needs signal to work with, and so do we.
You want to hand over a target and disappear.
The loop replaces busywork, not decisions.
You want a cheap pair of hands.
If the plan is yours and you just need execution, that is not what this is.
A personal Loom from the founder walking through your store and your market: which loop we'd build first, what it would read, what it would most likely find, and roughly what that is worth. No call unless you want one afterwards.
Loop request
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